Facebook and Google invest in artificial intelligence - By : Substance,

Facebook and Google invest in artificial intelligence

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Facebook creates a partnership with New York University (NYU) to develop a new Artificial Intelligence (AI) research laboratory. The giant social netwok is starting research projects in “deep learning“, a branch of artificial intelligence that aims at processing the data posted on Facebook by almost 700 millions of users each day. The approach is to teach machines to extract knowledge from massive data in order to generate new insights about the world to answer people’s questions.

Yann LeCunMark Zuckerberg, the Facebook CEO announced on December 9th 2013, a partnership with the NYU Center for Data Science, and the name of the French Professor, Yann LeCun, as the Director of the new research lab.

Technology review was mentionning in an article published on September 20th, 2013 that the deep learning experiments consist in simulating brain cells to process the contents shared on the social media. Even if the detailed contents are still kept secret, the objective is to teach softwares to analyse the meaning of the postings, to recognize the contents of the pictures and to identify precisely the user’s emotion and feelings. In the end, Facebook could predict the future behaviour of its members, and push them contents or relevant updates.


An example of a deep learning application: the Bluefin labs created by MIT Media Lab semantically interprets people’s social media comments and automatically links them with the TV shows and ads they’re watching.

Facebook is not alone in this field : Google paid more than $400 millions to buy a startup named DeepMind founded by games prodigy and neuroscientist Demis Hassabis, along with Shane Legg and Mustafa Suleyman. For many analysts, it is their method of acquiring experts in this field.

And it’s just the beginning…

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